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Frequently Asked Questions Q: Why should I use direct mail to sell furniture? A: There are too many good reasons to list here, so we’ll keep it short and simple. Direct mail is measurable to the penny, unlike any other form of advertising. Even a 1/2% response rate to your direct mail offer will pay for itself many times over. Do the math! If you mail 1,000 targeted mail pieces and only 5 people buy from you at an average sale of $600, you just grossed $3,000. Not to mention the fact that you just created 5 new customers for life, plus all of the referral business that they will generate. Use your own numbers, but just imagine the possibilities when you realize response rates of 2% - 10% per mailing! Q: Why should we pay you to send our direct mail, can’t we do it ourselves? A: Yes, in fact, the most effective direct mail piece would be a handwritten letter from you to each and every person on your mailing list, at least once per quarter. However, our customers have found that this is just not practical. They’re in the furniture business, not the direct mail business. We have developed unique, proven direct mail formats that generate consistent results for our customers. Q: Is direct mail better than newspaper, TV and radio advertising? A: We believe in a healthy mix of various forms of advertising. Direct mail is very different from other forms of media. Direct mail is direct marketing, these other forms of advertising are "mass media". Outside of telemarketing or knocking on someone’s door, how else can you get your offer directly in front of your audience, in their own home, for them to review at their leisure? TV and radio are great - but only if and when people are listening and watching. Newspaper ads are also effective - but only to subscribers that pay attention to the ads. Also, when you advertise with mass media, you are also "showing your hand" to your competitors. Don’t you always read your competitor’s ads? Direct mail offers an opportunity to "fly under the radar" of your competition and make great offers only to the audience of your choosing. Q: How much does it cost? A: Give us a call 1-877-432-6245 and we can explain the entire process to you! Call DLM today at 1-877-432-6245 for a free market analysis, free report and free quote! Feel free to call us with any other questions or email us at info@directlinemarketing.com
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